High-fiber flour gains traction as firms tap into keto trend, interest in gut microbiome

While most Americans are not short of protein, 90%+ of women and 97% of men fail to meet recommended* intakes of fiber. However, growing awareness of the relationship between fiber, the gut, and immunity, coupled with a wave of keto product formulations, have sparked fresh interest, says Bay State Milling, which is seeing demand for its Healthsense high-fiber wheat flour in everything from noodles to ice cream cones.